On June 2nd, SSBE had the pleasure of visiting Creaholic for an inspiring and engaging day. With 15 SSBE members present, we had the opportunity to dive into Creaholic’s innovation process and discover the stories behind some of their successful products. The factory visit allowed us not only to see but also to personally test the solutions developed, making the experience particularly tangible and immersive. One of the highlights was the hands-on workshop, where we explored